Don’t Improvise on a Conference Call
While I’d like to think I’m Don Draper, there are times you shouldn’t improvise a pitch. One was today while on a call with a client.
With them struggling with ideas to make a design differ from others, I threw something out of left field. “Move the navigation, make it more about the site.” While these might be good ideas, expecting a client to visualize something like this is ridiculous. Of course he didn’t like it and we moved on to other topics.
I should know better than to do something like this. Improvisational pitching over the phone rarely goes anywhere good. It’s better to ask for goals and return with mockups. Without the visual, there’s no way to control what the client see versus what you mean.
Do as I say, not as I do. If you don’t have a visual, skip the pitch and present later.
